Privacy Policy

A legal disclaimer

An EVE MX Ltd Brand
Last updated: 27/11/2025

1. About Us

ADVDRT (Adventure.Dirt) is owned and operated by EVE MX Ltd (“we”, “us”, “our”).
We provide access to trail training providers, tour providers, trail directories, GPX file sharing, partner benefits, and online shop purchases.

Company Name: EVE MX Ltd
Registered in England & Wales
Company Number: 16228406
Registered Address: Registered Office: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ
Website: www.advdrt.com
Contact Email: ride@evemx.co.uk

We are the Data Controller under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

2. Personal Data We Collect

2.1 Data you provide directly

Name
Email address
Phone number
Delivery/ billing address
Account login details
Subscription or membership choices
Booking or enquiry details
Order information

2.2 Payment data

Payments are processed via trusted third-party providers (such as Stripe, PayPal, Shopify Payments, etc.).
We do not store full credit/debit card information.

2.3 Website usage & system data

We may collect:

IP address
Device and browser type
Cookies
Site interaction analytics
Error logs and security events

3. Why We Collect Your Data

We collect and use your personal data to:

Create and manage accounts or subscriptions
Provide access to listed tours, training, and GPX routes
Process and deliver orders via our shop
Communicate regarding enquiries, bookings, safety notices, or updates
Offer partner benefits to registered members
Improve site performance and functionality
Provide marketing communications if you give consent

We do not sell your personal data.

4. Our Legal Bases for Processing (UK GDPR)

We process personal data on the following legal grounds:

Contract — to provide services you request (account creation, subscriptions, purchases, bookings)
Legitimate Interests — running our website, fraud prevention, user experience improvements
Consent — email marketing, newsletters, promotional offers
Legal Obligation — tax, accounting, regulatory compliance

You may withdraw consent at any time.

5. GPX Files, Trail Data & Provider Listings

User-submitted or third-party route files, training offers, or tours may be displayed on our platform.

Routes, tours, and trails are not safety validated.
Legal access, land permissions, risk assessment and riding conditions are your responsibility.
We do not guarantee the legality, condition, suitability, or accuracy of any listed trail.

Use of this information is entirely at your own judgment and risk.

6. Cookies & Analytics

We may use cookies to:

Recognise returning visitors
Improve site usability
Provide analytics and performance insights
Support e-commerce functions

You may disable cookies via your browser. Some functions may not work without them.

If you use Google Analytics / Meta Pixel / Hotjar / etc., add:

We may use third-party tracking or analytics services to understand how users interact with the website.
These tools may capture anonymous usage data or set cookies.

7. Sharing Your Information

We may share personal data with:

Website hosting and technical suppliers
Training/tour providers strictly to facilitate enquiries or bookings
Payment processors
Delivery or logistics partners
Email newsletter or membership platforms
Analytics or site performance services
Legal or regulatory authorities when required

We do not sell user data to third parties.

8. Data Storage & Security

We use reasonable technical and organisational measures to protect your data.
Data is stored only as long as necessary for:

Contract fulfilment
Statutory accounting or tax obligations
Website functionality and safety
Legal record retention requirements

9. International Transfers

If third-party processors store data outside the UK/EEA, we use appropriate safeguards such as:

Adequacy decisions
Standard contractual clauses
Equivalent data protection measures

10. Your Rights (UK GDPR)

You have the right to:

Access your personal information
Correct inaccurate data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Withdraw consent
Request data portability

To exercise these rights, email: ride@evemx.co.uk

We will respond within one calendar month.

11. Data Retention

We retain data no longer than necessary:

Customer account & order history: retained to satisfy tax and financial obligations
Shop purchase data: typically 6 years for accounting/legal reasons
Email marketing: retained until you unsubscribe or ask for deletion
Analytics data: anonymised where possible

12. Children

Our services are not intended for users under [age e.g., 16 or 18].
If we become aware we hold data on a minor, we will delete it.

13. Links to Third Parties

Our site contains links to external tour providers, services, or partner brands.
We are not responsible for their privacy practices or content.
You should review their policies directly.

14. Updates to This Policy

We may revise this policy from time to time.
Updates will be posted on this page with a new “Last updated” date.

Contact

For privacy matters, contact:
ride@evemx.co.uk
EVE MX Ltd, Registered Office: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ

You also have the right to complain to the UK regulator:

Information Commissioner’s Office (ICO)
www.ico.org.uk